Get your name out there.
Get noticed by the press & public.

A great public relations plan doesn't mean spending a lot of marketing money you haven't budgeted. There are methods that can get you in front of the public at low-cost solutions.

ColourBox can put together something as small as a press release to your local paper or a large public relations campaign that reaches thousands of customers through our public relations expertise.

What can I do to create relations with the public?

Here are some ideas you can do yourself at no charge.

Viral marketing: (or word of mouth marketing): There are several ways to launch a viral marketing
campaign, including an online newsletter, online discounts or even e-cards from your Web site.

Visibility: Free samples or free service demonstrations can also start a viral marketing campaign,
especially with a unique or new product.

Awards: Create an award and present it to someone who is notable to your demographic group
and has some connection with your industry.

Barter: Make deals with other small business owners to display one another's products,
advertise on one another's Web sites, and so on.

High-profile individuals: Send, or give, your product to people with high visibility in hopes
that they will wear it, carry it or eat it in view of other people and/or the media.

Groups: Start a discussion group, seminar series, book club, wine tasting club or other type
of group that can meet to talk about your products or services.

Business gatherings: Hand business cards and/or press kits out at trade shows,
industry events and other gatherings.

Speaking engagements: Offer to be a speaker at seminars, conferences and other functions.
You can even teach a class.